Brand & Digital Marketing Specialist - East Africa

Are you passionate about brand building, digital growth, creative design, and performance marketing? Do you enjoy turning ideas into strong visuals, campaigns, websites, and digital experiences that generate real business results?

If so, we are looking for a creative, organized, and performance-driven individual to join our team and help strengthen the Dot Glasses brand across East Africa.

Location: Nairobi, Kenya

Contract: Full-time

Reporting to: Head of Marketing & Customer Engagement

About us

Website: http://dotglasses.org/

Our purpose is to make basic eye care affordable and accessible to everyone.

Globally, 1 billion people need, yet cannot access, corrective eyeglasses, making it the largest unmet disability in the world. East Africa is home to 50 million of these people. For example, in Kenya 7.5 million people need eyecare, yet only 1.6 million can visit an eyecare provider. This results in over 75% of cases of vision impairment being preventable. This is made worse as even low-quality glasses are expensive, costing more than USD 20.

This has a huge impact on people’s lives. Vision is our most dominant sense. Without glasses it is challenging to earn an income, learn or live a quality life. It also hinders all development agendas governments and agencies may have. A student without glasses is 3x more likely to fall behind! Simply wearing glasses improves incomes by 18%, meaning people do not rely on others for daily tasks - which reduces exposure to financial theft and fraud.

Our solution is a revolutionary, award winning, design of eyeglasses frame and testing process that can be done without a vision care specialist. Dot Glasses distributors can provide eyeglasses for only KES 800 on average. The testing and assembly for each client is done instantly within 5 minutes. The glasses are sold through a diverse network of distribution partners in 8+ countries.

As we transition from start-up to scale-up, we’re looking for a versatile and driven Brand & Digital Marketing Specialist to boost our visibility, generate leads, and ensure our brand is consistent, modern, and impactful.

Job Summary : What we are looking for in you

We are seeking a creative and results-oriented Brand & Digital Marketing Specialist – East Africa to support Dot Glasses’ brand visibility, digital growth, and marketing execution across the region.

You will be responsible for managing brand assets, designing marketing materials, maintaining brand consistency, running paid campaigns on Google and Meta, supporting website updates, improving SEO, and ensuring that our digital platforms help generate quality leads and stronger engagement.

This role is ideal for someone who can balance creative execution, digital performance, brand discipline, and practical business needs.

Key Responsibilities:

1. Brand Management & Creative Design

● Manage Dot Glasses’ visual identity across all marketing and communication materials.

● Ensure all artworks follow brand guidelines, including logo use, colors, fonts, imagery, tone, and layout.

● Design high-quality marketing materials for digital and print use, including flyers, posters, banners, social media assets, presentations, brochures, pitch decks, event materials, and partner toolkits.

● Create and maintain branded templates for internal teams, retail points, partners, campaigns, and field activations.

● Support country teams and partners with relevant, localized, and brand-aligned marketing assets.

● Review designs before publishing or printing to ensure quality, consistency, and professionalism.

● Help improve how Dot Glasses is visually presented across retail points, campaigns, digital platforms, and partner engagements. .

Digital Campaigns & Paid Advertising

● Plan, launch, monitor, and optimize paid campaigns across Google Ads and Meta Ads.

● Support campaign planning for lead generation, store visits, awareness, e-commerce, partner campaigns, and field activations.

● Track campaign performance, including reach, impressions, clicks, cost per lead, cost per conversion, appointment generation, and other relevant metrics.

● Work closely with the Head of Marketing & Customer Engagement to ensure campaigns support business priorities and customer conversion goals.

● Test different creatives, captions, targeting options, landing pages, and calls-to-action to improve performance.

● Prepare clear weekly and monthly digital performance updates with insights and recommendations.

● Ensure digital campaigns are aligned with ongoing field activities, retail point visibility, and customer engagement follow-ups. .

Website Management, SEO & Digital Experience

● Manage regular updates on the Dot Glasses website, including content, product information, landing pages, campaign pages, blogs, partner pages, and visuals.

● Support basic website maintenance by coordinating with technical teams or developers where needed.

● Improve website content for search engine visibility, readability, and customer conversion.

● Support SEO activities, including keyword optimization, meta descriptions, content updates, internal linking, image optimization, and page performance checks.

● Monitor website traffic, user behavior, form submissions, and campaign landing page performance.

● Recommend improvements to make the website easier to use, more informative, mobile-friendly, and conversion-focused.

● Support e-commerce visibility and digital customer journey improvements where required.

Reporting & Continuous Improvement

● Track the performance of digital campaigns, website activity, lead generation, and brand assets.

● Prepare weekly and monthly reports showing what worked, what did not work, and what should be improved.

● Use campaign data, customer feedback, and team insights to improve creatives, messaging, targeting, and landing pages.

● Support internal teams with marketing materials that help improve visibility, customer trust, and conversion.

● Maintain