Brand Manager
Job summary
The Brand Research and Events Lead drives brand growth through data-driven insights, effective campaigns, and high-impact events, ensuring strong brand performance and measurable business results
Min. qualification
Bachelors
Experience level
Mid level
Experience length
3 years
Language
English
Working hours
Full Time - 8 to 5
Applicant location
Kenya
Job description & requirements
Role Overview
We're seeking a results-driven Brand Manager who will support brand growth through data-driven
insights, effective campaigns, and impactful events. The role ensures strong
brand governance while delivering measurable commercial outcomes.
Key Responsibilities
- Monitor and improve brand performance (awareness, consideration, share of voice).
- Support campaign planning, execution, and track ROI and effectiveness.
- Conduct market research and deliver actionable insights and competitor intelligence.
- Plan and execute events and activations, ensuring strong engagement and ROI.
- Manage vendors, budgets, and ensure compliance with brand and regulatory standards.
Qualifications & Experience
- Bachelor’s degree in marketing, Business, Communications, Research, or related field.
- 5+ years experience in brand marketing, research, or events/activations.
- Proven experience in insights reporting and end-to-end event management.
Key Skills
- Strong analytical and research skills
- Project and stakeholder management
- Excellent communication and reporting skills
- High attention to detail and commercial awareness
Why Join Us?
- Be part of a team shaping brand strategy through data and insights
- Work on high-impact campaigns and engaging brand experiences
- Collaborative environment with opportunities for growth and innovation
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