Category Lead – Marketing (Hygiene / Beverages / Food & Snacks)
Job summary
We are urgently seeking an experienced and results-driven Category Lead – Marketing to lead the marketing strategy and execution for our Hygiene, Beverages, and Food & Snacks categories.
Min. qualification
Bachelors
Experience level
Senior level
Experience length
6 years
Language
English
Working hours
Full Time - 8 to 5
Applicant location
Kenya
Job description & requirements
Position:** Category Lead – **Marketing (Hygiene / Beverages / Food & Snacks)
Location: Nairobi / Thika,
Industry: FMCG
Gender: Any
Citizen: Kenyan locals
Salary: Competitive
Who should apply: This opportunity is strictly for experienced Marketing professionals.
The successful candidate will be responsible for driving category growth, strengthening brand positioning, leading trade activation initiatives, and enhancing consumer engagement to achieve business objectives across Kenya and regional Markets.
This role requires a strategic marketer with strong commercial acumen, analytical capabilities, and a deep understanding of FMCG consumer and trade dynamics.
Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Professional qualifications such as CIM or an MBA will be an added advantage.
- 5–8 years of FMCG marketing experience, including at least 3 years in Brand or Category Management.
- Proven experience in the Hygiene, Beverages, or Food & Snacks sectors is highly desirable.
- Strong understanding of traditional and modern trade channels.
- Demonstrated ability to develop and execute successful marketing strategies and trade activation programs.
- Experience managing marketing budgets, external agencies, and cross-functional projects.
- Excellent analytical, communication, and stakeholder management skills.
Key Responsibilities
Category Strategy & Planning
- Develop and execute annual category marketing plans aligned with business growth and profitability objectives.
- Identify consumer, channel, and market growth opportunities, including pack-price architecture, innovation, and geographic expansion.
- Translate consumer and shopper insights into actionable marketing and trade initiatives.
Brand Management & Communications
- Lead brand positioning and marketing communications for flagship brands.
- Develop and execute Above-the-Line (ATL), Below-the-Line (BTL), and digital marketing campaigns to strengthen brand equity and market share.
- Ensure consistency in brand messaging, packaging, and consumer experience across all touchpoints.
Trade & Channel Activation
- Design and implement effective in-store and channel activation programs in collaboration with the Sales and Route-to-Market (RTM) teams.
- Partner with distributors to drive product visibility, availability, and sales performance across key channels.
- Evaluate and optimize the return on investment (ROI) of trade marketing activities.
Innovation & Portfolio Development
- Support new product development and portfolio expansion based on consumer insights and market opportunities.
- Collaborate with R&D, Supply Chain, and Sales teams to ensure successful product launches and post-launch performance.
Performance & Data Management
- Monitor category performance, market share, brand health, and key commercial KPIs.
- Leverage market intelligence and consumer insights to optimize pricing, promotions, and marketing investments.
- Prepare periodic business reviews and performance reports for senior management.
Preferred Skills
- Experience in pricing strategy and portfolio management for mass-market FMCG products.
- Knowledge of Business Intelligence (BI) tools, digital marketing platforms, and SAP S/4HANA.
- Strong project management and commercial decision-making capabilities.
If you are a strategic and commercially driven Marketing professional with a passion for building leading FMCG brands, please send your cv to jobs@msvlgroup.com
Similar jobs
Social Media & Influencer Manager Job (60-70k)
Morsan HR
Job Title: Social Media & Influencer Manager Date Posted: 21/07/2026 Job Type: Full Time Employer: Morsan HR Industry: Communication Salary: Kshs 60-70K Location: Nairobi Country: Kenya Deadline: 31/07/2026 Communication Jobs. Morsan HR is recruiting a Social Media & Influencer Manager position for a client. The salary for the role is Ksh 60,000 – 70,000 monthly. Proficiency in social media management, influencer marketing, and content strategy is required. Our client is looking for a highly organized, creative, and results-driven social media & Influencer Manager to bring our clients’ social media strategies to life. You’ll be responsible for managing content calendars, publishing, communi
Copywriter Job (25-30k)
Brites
Job Title: Copywriter Date Posted: 21/07/2026 Job Type: Full Time Employer: Brites Management Industry: Communication Salary: Open Location: Nairobi Country: Kenya Deadline: 31/07/2026 Communication Jobs. Brites Management Jobs. Looking for a communication job in Kenya? Brites Management is recruiting a Copywriter position for a client. The salary for the role is Ksh 25,000 – 30,000 monthly. Proficiency in copywriting, content creation, and SEO is required. Key Responsibilities Develop creative and persuasive copy for marketing campaigns, advertisements, brochures, flyers, newsletters, and other promotional materials. Write engaging content for social media platforms, ensuring conte
Corporate Communication Officer Job NCK
NCK
Job Title: Corporate Communication Officer Date Posted: 21/07/2026 Job Type: Full Time Employer: Nursing Council of Kenya Industry: Communication Salary: Open Location: Nairobi Country: Kenya Deadline: 10/08/2026 Communication Jobs, Nursing Council of Kenya Jobs. Looking for a communications job in Kenya? NCK is hiring a Corporate Communication Officer skilled in public relations, media relations, internal communication, and digital media management. Description Responsibilities Implementing communication and visibility strategies in line with the Council’s communication policy; Developing and disseminating communication materials including newsletters, brochures, fact sheets, press