COPYWRITER

JOB TITLE COPYWRITER

NATURE OF JOB FULL TIME

SALARY KSHS.25,000-30,000 NET

JOB LOCATION NAIROBI CBD

DUTIES AND RESPONSIBILITIES

• Develop creative and persuasive copy for marketing campaigns, advertisements, brochures, flyers, newsletters, and other promotional materials.
• Write engaging content for social media platforms, ensuring content aligns with the brands voice and marketing objectives.
• Create website content, landing pages, blog articles, product descriptions, and email marketing copy.
• Collaborate with the marketing, sales, and design teams to develop integrated campaigns and communication materials.
• Adapt writing style, tone, and messaging to suit different target audiences and communication channels.
• Conduct research on industry trends, products, competitors, and customer needs to produce relevant and accurate content.
• Proofread, edit, and revise content to ensure grammatical accuracy, clarity, consistency, and adherence to brand guidelines.
• Develop compelling campaign concepts, slogans, headlines, and calls-to-action that drive customer engagement and conversions.
• Optimize digital content using SEO best practices to improve online visibility and search rankings.
• Monitor content performance using engagement metrics such as impressions, reach, clicks, shares, comments, conversions, and website traffic, and recommend improvements.
• Support employer branding initiatives by creating content for recruitment campaigns and internal communications.
• Assist in developing scripts for videos, radio advertisements, presentations, and other multimedia content where required.
• Ensure all content complies with legal, regulatory, and company communication standards.
• Maintain a content calendar and ensure timely delivery of all assigned projects.
• Continuously generate fresh content ideas that enhance brand awareness and customer engagement.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree or Diploma in Public Relations, Journalism, Communication, Marketing, or a related field.
• Proven experience as a Copywriter, Content Writer, or in a similar role.
• Excellent writing, editing, and proofreading skills.
• Ability to adapt writing style and tone for different audiences and platforms.
• Strong research and storytelling skills.
• Familiarity with digital marketing and social media content creation.
• Basic understanding of SEO and content optimization is an added advantage.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Exceptional written and verbal communication skills.
• Creativity and attention to detail.
• Time management and ability to meet deadlines.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled
• Only the shortlisted candidates will be contacted.