Regional Sales Manager Job Unga Group
Job description & requirements
Sales & Marketing Jobs. Unga Group Jobs
Role Purpose:
The overall purpose of this role is to deliver volume, revenue, and Market share growth by effectively managing the Sales General Trade Team to deliver implementation of business plans whilst delivering superior customer experience through the Regional Sales Managers and the Trade Development Representatives.
Key Responsibilities:
Trade and outlet execution
- Execution of Outlet against picture of success QDVPPP
- Drive execution of cycle plans – Promotions and other trade initiatives
- Monitor competitive activities through the team and advice the NSM accordingly.
- Monitor Price compliance.
Outlet development
- Build and develop collaborative relationships with retail.
- Develop, Review and Implement Route plan for Trade Development Representatives.
- Ensure merchandising and execution standards.
- Drive Horizontal expansion through new outlet Listing.
Sales and market share growth
- Manages and measures sales targets daily, weekly and Monthly and take corrective action
- Allocates execution resources (e.g. POS / promotional material etc.) for maximum return.
- Monitor route coverage by Distributors.
- Manage Sales orders, Sell-In and Out address any gaps to ensure no OOS in retail
- Identify and realize sales opportunities in within the Unga Category
- Drive consistent sales volume growth.
Distributor management
- Ensure OG is realised at all Distributors as per agreed purchase plans and as per agreed and signed off company targets.
- Track monthly Distributor financial health Proactively develop, facilitate, re-engineer best practices, and sustain amazing relationships with distributors.
- Proactively works to maintain a healthy Brand/Pack mix in Volume that generates a healthy P&L for Unga.
Inventory Optimization
- Ensure application of suitable methodology to ensure maintenance of appropriate stock levels across the Distributors.
- Provide support and guidance to Distributors and other dealers in ensuring stock optimization.
People Management
- Provide guidance and support to the team on Distributor operating standards.
- Identify gaps and build capability for the TDRs, Distributors and DSRs.
- Orientation, induction, and training of team members.
- Manage Performance daily.
- Weekly coaching and accompaniment of the Teams in Trade.
- Management of Distributor Accounts Receivables
- Any other assigned duties
Qualifications
- Bachelor’s Degree in any Business-Related Field
- Post Graduate Diploma in Marketing would be an added advantage
- Minimum of 6 years’ experience in sales and marketing (FMCG)- General Trade
- Valid Driver’s License
How to Apply
Click here to apply
Similar jobs
Absa Bank
Job Title: Area Sales Manager Date Posted: 21/07/2026 Job Type: Contract Employer: Absa Bank Industry: Sales & Marketing Salary: Open Location: Nairobi Country: Kenya Deadline: 29/07/2026 Summary: Sales & Marketing, Absa Bank Jobs. Looking for a sales job in Kenya? Absa Bank is hiring an Area Sales Manager skilled in sales strategy, team leadership, business growth, and stakeholder management. Job Summary Provide specialist advice and support for day-to-day work, to execute predefined objectives as per agreed standard operating procedures (SOPs). Selecting this role has a compensation & benefit impact in Kenya, Uganda, Botswana, Mozambique, TZ (BBT), TZ (NBC). Please get in touch with R
Absa Bank
Job Title: Area Sales Manager Date Posted: 21/07/2026 Job Type: Contract Employer: Absa Bank Industry: Sales & Marketing Salary: Open Location: Coast Region Country: Kenya Deadline: 29/07/2026 Summary: Sales & Marketing, Absa Bank Jobs. Looking for a sales job in Kenya? Absa Bank is hiring an Area Sales Manager – Bancassurance skilled in insurance sales, team leadership, strategic distribution, and stakeholder management. Job Summary Provide specialist advice and support for day-to-day work, to execute predefined objectives as per agreed standard operating procedures (SOPs). Selecting this role has a compensation & benefit impact in Kenya, Uganda, Botswana, Mozambique, TZ (BBT), TZ (NBC
Absa Bank
Job Title: Area Sales Manager Date Posted: 21/07/2026 Job Type: Contract Employer: Absa Bank Industry: Sales & Marketing Salary: Open Location: Mt. Kenya Region Country: Kenya Deadline: 29/07/2026 Summary: Sales & Marketing, Absa Bank Jobs. Looking for a sales job in Kenya? Absa Bank is hiring an Area Sales Manager – Bancassurance skilled in insurance sales, team leadership, strategic distribution, and stakeholder management. Job Summary Provide specialist advice and support for day-to-day work, to execute predefined objectives as per agreed standard operating procedures (SOPs). Selecting this role has a compensation & benefit impact in Kenya, Uganda, Botswana, Mozambique, TZ (BBT), TZ