Senior Marketing Manager (Healthcare) Job (250-300K)
Job description & requirements
Communication Jobs. MSVL Jobs
- Industry: Healthcare Services
- Location: Nairobi, Kenya
- Nationality: Kenyan Citizens
- Reporting To: Head of Operations / CEO
- Joining: Immediate or with notice period
- Salary: KES 250,000 – 300,000(Gross)
Qualifications, Skills and Experience
- 5-7+ years marketing experience, with at least 2 years in hospital, healthcare, or allied medical services (oncology experience strongly preferred)
- Proven experience managing and developing a marketing team
- Degree in Marketing, Business, Communications, or related field (MBA/postgraduate qualification is an advantage)
- Strong digital marketing expertise (Google Ads, Meta platforms, analytics tools) and excellent content development skills
- Experience using CRM, marketing automation, and lead-tracking systems
- Strong stakeholder engagement and interpersonal skills
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Key Responsibilities
- Develop and execute annual marketing and communications strategy aligned to hospital growth objectives
- Lead digital marketing initiatives including website management, SEO/SEM, social media, paid campaigns, email marketing, and online reputation management
- Plan and deliver community outreach, screening programs, patient education campaigns, and awareness drives
- Build and manage referral networks including clinicians, private clinics, corporates, and insurance partners
- Oversee PR, media relations, crisis communications, and patient case studies
- Manage marketing budgets and coordinate external vendors (agencies, media partners)
- Track and report KPIs including referral sources, conversion rates, cost per acquisition, campaign ROI, and traffic analytics
- Lead, mentor, and performance-manage the marketing team
- Collaborate with clinical leadership to ensure medical accuracy and patient-centered communication
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How to Apply
To apply, email your updated CV to careers@msvlgroup.com with the subject line “Senior Marketing Manager (Healthcare)”.
Only shortlisted candidates will be contacted for further evaluation.
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