DIGITAL MARKETER

Key Responsibilities

• Plan, create, and manage engaging content that is

photography, short-form video, graphics, and captions that showcases the

company's products

• Develop and execute digital marketing campaigns across

social media platforms (Instagram, Facebook, LinkedIn, TikTok), email, and the

company website to grow brand visibility and generate quality leads.

• Maintain and update the company website, ensuring

product pages, project galleries, and blog content remain current, on-brand,

and optimized for search engines (SEO).

• Capture photos and videos on-site at showrooms, project

installations, and product launches, and maintain a well-organized digital

asset library.

• Monitor and grow social media engagement, responding to

comments, messages, and customer inquiries in a timely and professional manner.

• Support search engine marketing (SEM) and paid social

media campaigns, tracking key performance indicators to measure and improve

results.

• Conduct market and competitor research within the

interiors, construction, and finishing materials industry to identify trends

and opportunities.

• Coordinate with the sales and technical teams to ensure

marketing content accurately reflects product specifications, applications, and

design use-cases.

• Assist in producing brochures, company profiles, price

lists, and other marketing collateral for clients.

• Generate regular reports on digital marketing

activities and campaign performance, with recommendations for improvement.

• Support the planning and execution of promotional

events, product launches, and trade exhibitions.

• Maintain brand consistency across all marketing

materials and digital touchpoints.

**Qualifications and

Experience**

• Diploma or Bachelor's Degree in Digital Marketing,

Communications, Interior Design, Architecture, or a related field.

• At least 1–3 years' experience in a digital marketing,

content creation, or social media role.

• Prior experience or strong working knowledge of

interior design, architecture, construction, or building/finishing materials

will be an added advantage.

• Experience working with B2B audiences such as

architects, contractors, developers, and homeowners will be an added advantage.

• A portfolio of previous content or campaign work will

be an added advantage.

**Technical Skills

Required**

• Proficiency with content and design tools such as

Canva, Adobe Photoshop, or similar.

• Basic photo and video editing skills, including for

short-form content.

• Working knowledge of SEO, SEM, Google Ads, and social

media management or analytics tools.

• Ability to manage and update website content (WordPress

or similar platforms).

• Proficiency in Microsoft Office.
• Good understanding of interior design principles,

spatial aesthetics, and visual storytelling.