Digital Marketing Specialist
Job summary
The Digital Marketing Specialist will be responsible for generating online visibility and leads.
Min. qualification
Diploma
Experience level
Entry level
Experience length
2 years
Job description & requirements
Company: BLOC MESH EA LTD
Location: Ruiru, Kenya
Salary: KES 30,000 – 40,000
Job Summary
The Digital Marketing Specialist will be responsible for generating online visibility and leads for BLOC MESH EA LTD through digital marketing strategies targeting contractors, developers, engineers, and construction companies.
Key Responsibilities
- Manage and grow the company’s digital presence across social media platforms.
- Create and manage digital advertising campaigns targeting construction professionals.
- Develop marketing content such as project photos, product demonstrations, and installation examples.
- Manage the company’s Google Business Profile to improve search visibility.
- Generate and track online leads from contractors and developers.
- Manage WhatsApp Business communication for inquiries, quotations, and customer engagement.
- Analyze campaign performance and optimize marketing strategies.
- Collaborate with the sales team to support lead generation and sales conversion.
Requirements
- Diploma or Degree in Marketing, Digital Marketing, Communications, or related field.
- 2+ years experience in digital marketing.
- Experience managing social media platforms and digital advertising campaigns.
- Knowledge of Google Business, Meta Ads, and lead generation tools.
- Strong content creation and marketing strategy skills.
Skills
- Digital advertising
- Social media marketing
- Content creation
- Lead generation
- Data analysis and campaign optimization
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