Head of Digital Marketing
Job summary
The Head of Digital Marketing will oversee the digital marketing strategy, campaign execution, performance analytics, and client growth initiatives. The ideal candidate should have a deep expertise in digital advertising, content strategy, social media, SEO/SEM, marketing automation, and data driven decision making
Min. qualification
Bachelors
Experience level
Senior level
Experience length
6 years
Language
English
Working hours
Full Time - 8 to 5
Applicant location
Nairobi, Kenya
Job description & requirements
Strategic Leadership
- Develop and lead integrated digital marketing strategies for our clients.
- Drive innovation in digital communications, content marketing, and audience engagement.
- Contribute to agency growth through digital business development initiatives.
**Revenue Growth & Business
Development**
- Lead revenue growth initiatives for the digital department through client acquisition, retention, and upselling of digital services.
- Identify new business opportunities and develop strategic partnerships to expand the digital portfolio.
- Work closely with the business development team to prepare winning pitches and proposals.
Campaign Management
- Oversee planning, execution, and optimization of digital campaigns
- Ensure campaigns meet KPIs including reach, engagement, conversions, and ROI.
- Monitor campaign budgets and performance analytics.
Team Leadership
- Lead and mentor digital marketing team.
Client Relationship Management
- Present campaign strategies, reports, and performance insights to clients
- Maintain strong client relationships and identify upselling opportunities.
Analytics & Reporting
- Utilize analytics tools to generate actionable insights and improve campaign effectiveness.
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