Manager - Marketing, Digital, Brand & Customer Experience

Duties and Responsibilities

• Develop and implement comprehensive Customer Experience strategies that align with the company's overall business objectives.
• Lead and manage high-performing Customer Experience teams. This involves setting clear goals, providing training and ensuring that team members are motivated and working efficiently towards common objectives.
• Responsible for developing and implementing marketing strategies to promote the company’s products through conducting market research, campaign management and collaboration with other key departments.
• Collaborating with the Sales team to develop customer engagement strategies, managing key accounts and ensuring high levels of customer satisfaction.
• Enhance the company's brand reputation and market positioning through overseeing marketing campaigns, public relations efforts to build and maintain a strong brand presence.
• Track and analyze KPIs to assess the effectiveness of Customer service activities helping in making data-driven decisions and optimizing strategies for better results.
• Ensure the company’s strong digital presence through targeted digital marketing campaigns, online marketing efforts and social media marketing to reach and engage with a wider audience.
• Create and execute digital marketing strategies that align with business objectives, oversee and manage all digital platforms, including websites, blogs, emails and social media channels.
• Develop and maintain a strong brand image and ensure consistent brand messaging across all channels by collaborating with other departments to ensure brand strategies are effectively implemented.
• Analyze digital marketing metrics and customer feedback to measure the effectiveness of campaigns and strategies.
• Prepare reports on digital marketing performance and provide insights for improvement.
• Ensure compliance with digital marketing regulations and data privacy laws, stay updated with the latest digital trends and technologies to keep the company ahead of the competition.
• Participate as a member of senior management in formulating corporate strategies, policies, plans and budgets and in monitoring the company’s performance to ensure that the corporate objectives and targets are achieved.
• Participate in the preparation of the departmental budget and work program and follow up its implementation upon approval.
• Identify, develop and retain talented staff including completing performance appraisals, personal development and succession plans effectively and on time in accordance with the established talent management programs.
• Adhere to compliance and operational risk controls in accordance with the company's and regulatory standards, policies and practices and ensure that all staff are familiar with them.
• Develop accountability structures, oversee periodic reporting and monitor the performance indicators for the department.