Marketing & Brand Manager

JOB DESCRIPTION

Position: Marketing & Brand Manager

Location: Nairobi, Kenya

Employment Type: Full-Time

Reports To: Managing Director

About BenzLiving

BenzLiving is a premium automotive dealership specializing in curated Mercedes-Benz vehicles, import solutions, trade-ins, aftersales support, and luxury ownership experiences. We are seeking a Marketing & Brand Manager to lead our marketing efforts and strengthen our position as one of Kenya’s leading premium automotive brands.

Role Purpose

The Marketing & Brand Manager will be responsible for developing and executing marketing strategies that increase brand awareness, generate qualified leads, drive vehicle sales, and enhance customer engagement. The role requires a commercially minded individual who can combine strategic thinking with hands-on execution.

Key Responsibilities

Brand Management

* Develop and maintain a consistent premium brand image across all customer touchpoints.

* Ensure all marketing communication aligns with the BenzLiving brand identity.

* Strengthen brand awareness and market positioning.

Digital Marketing & Lead Generation

* Plan, execute, and optimize campaigns across Meta, Google, TikTok, LinkedIn, and other relevant platforms.

* Generate and nurture high-quality sales leads.

* Monitor campaign performance and continuously improve ROI.

* Manage marketing budgets effectively.

Content & Social Media

* Develop and manage a content calendar across all digital platforms.

* Coordinate photography, videography, and creative production.

* Create compelling campaigns around vehicle arrivals, deliveries, customer testimonials, and brand stories.

* Grow social media engagement and community presence.

Website & Online Presence

* Oversee website updates and optimization.

* Improve website user experience and lead conversion performance.

* Implement SEO strategies to increase organic traffic.

CRM & Customer Engagement

* Develop customer retention and remarketing initiatives.

* Support lead management processes from inquiry to conversion.

* Implement email and WhatsApp marketing campaigns where appropriate.

Events & Partnerships

* Plan and execute showroom activations, vehicle launches, customer appreciation events, and brand experiences.

* Build strategic partnerships with complementary premium and lifestyle brands.

Reporting & Performance Analysis

* Prepare weekly and monthly marketing reports.

* Track key metrics including leads generated, conversion rates, engagement, website traffic, and campaign ROI.

* Provide recommendations for continuous improvement.

Qualifications & Experience

* Bachelor’s Degree in Marketing, Communications, Business, or a related field.

* Minimum 3 years’ experience in marketing, preferably within automotive, luxury, hospitality, real estate, or premium consumer brands.

* Proven experience managing digital advertising campaigns.

* Strong understanding of social media, content marketing, and brand management.

* Experience with Google Analytics, Meta Business Suite, and marketing reporting tools.

* Excellent communication, organizational, and project management skills.

Preferred Attributes

* Creative and commercially minded.

* Strong attention to detail.

* Ability to work independently and deliver results.

* Passion for luxury brands and customer experience.

* Experience in photography, videography, graphic design, or content creation is an added advantage.

Key Performance Indicators (KPIs)

* Qualified leads generated.

* Cost per lead and return on advertising spend.

* Website traffic growth.

* Social media growth and engagement.

* Lead-to-sale conversion rates.

* Brand awareness and campaign performance metrics.

Compensation

Competitive salary 60,000-80,000