MARKETING EXECUTIVE

JOB TITLE MARKETING EXECUTIVE

NATURE OF JOB FULL TIME

INDUSTRY HEALTHCARE & PHARMACEUTICAL RETAIL

SALARY KSHS.35,000

JOB LOCATION NAIROBI

DUTIES AND RESPONSIBILITIES

Marketing Campaigns

• Plan, coordinate, and execute integrated marketing campaigns aligned with business goals.
• Develop and implement promotional activities to increase brand awareness and customer engagement.
• Monitor campaign performance and recommend improvements to maximize results.

Brand Activations

• Organize and oversee brand activation events, product launches, exhibitions, and promotional activities.
• Coordinate with vendors, partners, and internal teams to ensure successful execution of activations.
• Evaluate the effectiveness of activations and prepare post-event reports.

Digital & Social Media Marketing

• Create, schedule, and manage engaging content across social media platforms.
• Execute digital marketing campaigns, including paid and organic promotions.
• Monitor social media engagement, respond to customer inquiries where appropriate, and track campaign performance using analytics tools.
• Stay updated on digital marketing trends and recommend innovative strategies.

Market Research & Analysis

• Conduct market research to identify customer needs, industry trends, and business opportunities.
• Perform competitor benchmarking and provide insights to support strategic marketing decisions.
• Prepare reports on market trends and campaign performance.

Product Promotion

• Promote branded products and services through various marketing channels
• Work closely with the sales team to support product launches and promotional activities.
• Ensure all marketing materials are consistent with brand guidelines.

Reporting & Administration

• Prepare regular marketing reports detailing campaign outcomes and return on investment (ROI).
• Maintain marketing calendars, budgets, and promotional inventories.
• Assist in developing annual marketing plans and strategies.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Bachelor's Degree in Sales & Marketing, Business Administration, Marketing, or a related field.
• Minimum of 2 years; experience in a marketing role.
• Proven experience in brand activations, digital and social media campaigns, market analysis, benchmarking, and product promotion.
• Strong understanding of digital marketing and social media platforms.
• Experience in planning and executing marketing campaigns.
• Excellent communication and presentation skills.
• Strong analytical and market research skills.
• Creative thinking and problem-solving ability.
• Good organizational and project management skills.
• Ability to manage multiple projects and meet deadlines.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.