MARKETING MANAGER (FMCG)
Job summary
Develop and implement integrated marketing strategies aligned with business objectives
Min. qualification
Diploma
Experience level
Mid level
Experience length
5 years
Language
English
Working hours
Full Time - 8 to 5
Applicant location
Kenya
Job description & requirements
JOB TITLE MARKETING MANAGER (FMCG)
NATURE OF JOB FULL TIME
INDUSTRY FMCG
SALARY KSHS. 180,000 – 200,000
JOB LOCATION NAIROBI
DUTIES AND RESPONSIBILITIES
Marketing Strategy & Planning
- Develop and implement integrated marketing strategies aligned with business objectives
- Create annual and quarterly marketing plans for product growth and brand positioning
- Manage marketing budgets and ensure optimal return on investment
Market Research & Consumer Insights
- Conduct and analyze market research, consumer trends, and competitor activity
- Use data-driven insights to inform marketing strategies and product positioning
- Identify new market opportunities and emerging consumer needs
Brand & Product Marketing
- Lead brand development and ensure consistent brand identity across all channels
- Oversee product marketing campaigns from concept to execution
- Manage packaging, pricing, and promotional strategies for product lines
Go-to-Market (GTM) Execution
- Lead go-to-market strategies for new product development and launches
- Coordinate cross-functional teams including sales, production, and distribution
- Ensure successful rollout of new products in target markets
Campaign Management & Performance Tracking
- Plan and execute advertising and promotional campaigns across multiple channels
- Monitor campaign performance and optimize for improved results
- Prepare reports on marketing effectiveness and brand performance
KEY REQUIREMENT SKILLS AND QUALIFICATION
- Degree or Diploma in Business Administration, Marketing, or related field
- Minimum 5 years’ experience in FMCG marketing
- Proven track record in brand building and product marketing
- Strong strategic thinking and leadership skills
- Excellent analytical and market research abilities
- Strong communication and stakeholder management skills
- Ability to manage multiple projects under tight deadlines
- Creative thinking with strong commercial awareness
HOW TO APPLY
- If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
- Interviews will be carried out on a rolling basis until the position is filled.
- Only the shortlisted candidates will be contacted.
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