MARKETING MANAGER - (Re-Advertisement)
Job summary
Drive Decathlon's growth as our Marketing Manager! Lead the Marketing CX team, develop high-impact omni-channel strategies, and oversee end-to-end campaign execution. You will manage marketing budgets, optimize ROI, and lead cross-functional teams to bring our sports narratives to life across Kenya.
Min. qualification
Bachelors
Experience level
Mid level
Experience length
5 years
Language
English
Working hours
Full Time - 8 to 5
Applicant location
Kenya
Job description & requirements
We are seeking a strategic, energetic, and commercial Marketing Manager to lead our Marketing CX and Content teams at Decathlon. You will be responsible for shaping our local marketing blueprint, driving omni-channel campaign execution, and ensuring our brand remains the top choice for sports enthusiasts across all digital and physical touchpoints.
Key Responsibilities
Strategic Leadership: Define and implement comprehensive marketing and brand strategies aligned with company-wide business and sustainability objectives.
Omni-Channel Campaign Management: Oversee the creation, distribution, and performance of multi-platform digital, social, and retail marketing campaigns.
Team & Agency Leadership: Lead, mentor, and coordinate a cross-functional team of Content Owners, Campaign Owners, and external creative agencies
Budget & ROI Management: Take full ownership of the marketing budget allocation, tracking costs accurately, and maximizing campaign return on investment (ROI).
Market Insights & Performance: Analyze market trends, competitor activity, and consumer behavior metrics to continuously refine communication tactics and drive retail traffic.
Requirements & Qualifications
Experience: 5+ years of progressive, hands-on experience in marketing management, brand management, or retail marketing.
Education: Bachelor’s degree in Marketing, Business Administration, Communication, or a related discipline.
Hard Skills: Proven expertise in strategic planning, budget management, agency coordination, digital marketing ecosystems, and high-level marketing performance analytics
Soft Skills: Exceptional team leadership, critical thinking, stakeholder management, and a highly adaptable mindset suited for a fast-paced retail environment.
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