The Motion Design Role holder creates and quality-checks motion graphics, animated and static content, and programmatic display ads for Betika across multiple markets. The role builds in-house capability, reduces reliance on external suppliers, and improves campaign asset delivery speed.
Min. qualification
Bachelors
Experience level
Mid level
Experience length
4 years
Language
English
Working hours
Contract - 8 to 5
Applicant location
Kenya
the design and production of mainly motion & static graphics and animated
assets for Betika campaigns - including digital ads, social media content,
match-day activations and OOH motion formats.
motion design systems, static assets and reusable animation templates to
increase production speed and consistency across markets.
broadcast-quality animated content for both tactical (promotional) and thematic
(brand-building) campaigns.
with Art Directors to ensure motion executions are aligned with the visual
direction set for each campaign.
current on motion design trends and introduce best practices to the wider
creative team.
the production of programmatic display advertising assets - including HTML5
banners, dynamic ad formats and multi-size digital display units - for all
Betika markets.
the technical build of programmatic assets, ensuring specifications meet
platform requirements (Google Display Network, DSP partners, social platforms).
with the Marketing and Digital teams to ensure programmatic assets are ready
for campaign activation on time.
a library of approved programmatic templates for rapid adaptation across
markets.
**3. High-Frequency Campaign Asset
Production**
high-volume, time-sensitive assets for matchday and live-event activations - including
in-play promotions, odds boosts and event-specific creatives.
production schedules for recurring asset formats, ensuring turnaround times
meet business SLAs.
with the Social Media and Digital teams on asset briefing, format requirements
and publication timelines.
dedicated creative support for the regional market, producing campaign assets
under the direction of the Associate Creative Director.
global campaign concepts to be locally relevant for the audience across
digital, social and BTL formats.
all motion and programmatic assets adhere to Betika brand guidelines,
maintaining visual consistency across markets and channels.
final assets against technical and brand specifications before delivery to the
Digital and Marketing teams for publication.
and report any production quality issues or risks to the supervising Art
Director.
to the reduction of external production dependency by building scalable,
in-house motion and programmatic production systems.
knowledge and provide guidance to other designers on motion and programmatic
techniques.
any other duties as assigned from time to time.
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ABOUT THE COMPANY The Safal Group of companies employs over 3,000 people, providing the leadership, resources and training to build a company with the depth of experience and skills to compete in pan-African and global markets. The Safal Group has a deep commitment to the communities within which the individual companies operate. The Safal Group has established health centres and technical institutes, built classrooms and recreational facilities, and funded wide reaching awareness programs for HIV/AIDS and the prevention of diseases. JOB SUMMARY Qualifications and experience required:Degree in Civil Engineering or equivalent from a reputable institution.Computer Literacy (MS Office)Experienc
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