Social Media Manager

First-Rate Integrated HR Services is hiring on behalf of our client

At First-Rate Integrated HR Services, we believe great teams don’t happen by accident. We partner with Kenyan founders to build the people structures that let their businesses grow — by investing in the right people. We’re currently recruiting on behalf of our client in the fashion industry. We’re looking for a Social Media Manager who shows up with warmth, executes with confidence, and takes pride in every task. If you’re creative, strategic, and genuinely brand- obsessed — this one’s for you.

Job Tittle: Social Media Manager

Location: Nairobi, Kenya (Hybrid)

Industry: Fashion / Retail

Reports To: Founder / CEO

About Our Client

Our client is one of Kenya’s most recognised ready-to-wear fashion labels — built on the belief that women should dress for themselves, not to be admired.

The Role

We are looking for a creative, strategic, and highly organised Social Media Manager to own the brand’s digital presence end-to-end — content, community, campaigns, and performance. You will work closely with the founder and design team to translate an established brand identity into daily content that builds community, drives traffic, and converts followers into customers.

Key Responsibilities

Content & Community

• Plan, create, and publish daily content across Instagram, Facebook, TikTok, and Pinterest
• Grow engaged, loyal audiences across all platforms — not just follower counts
• Lead TikTok growth through trend participation and original content creation

Performance Marketing

• Manage and optimise Meta and Google ad campaigns
• Track and improve click-through rate, cost-per-acquisition, and conversion performance

SEO & Content Marketing

• Write and optimize captions and blog content for organic search visibility
• Grow blog traffic, keyword rankings, and search engine visibility over time

Email & CRM

• Run email marketing campaigns that grow the subscriber base
• Improve open and click-through rates through segmentation and A/B testing

Reporting

• Track performance across all channels and translate data into clear recommendations

Key Performance Indicators

Publishing Consistency

• Daily feed posts and stories published across Instagram and Facebook

Engagement

• Growth Quarter-on-quarter increase in likes, comments, shares, and views

Community Growth & Management

• Monthly follower growth across Instagram, Facebook, TikTok, and Pinterest, Prompt Response to client queries

TikTok Performance

• Views per post, engagement rate, and average watch time

Website Referral Traffic

• Traffic driven from Pinterest and organic social to the website

Ad Efficiency

• Cost-per-acquisition, click-through rate, and conversion rate on paid campaigns

SEO Performance

• Organic search traffic and keyword ranking growth for blog content

Brand Sentiment

• Positive sentiment share from social listening and community engagement

Email Marketing

• Performance Open rate, click-through rate, and subscriber list growth

Who You Are

• 2–4 years’ experience managing social media for a consumer brand — fashion, beauty, or lifestyle experience is a strong advantage
• Able to shoot, edit, and post content independently
• Comfortable managing paid social and Google Ads budgets and reading performance dashboards
• Strong writer with a working knowledge of SEO for captions and blog content
• Fluent in TikTok culture — you make a brand feel native to the platform
• Organized, deadline-driven, and confident owning a content calendar independently
• A genuine connection to the brand’s women-first, community-built values

Why Join Our Client

• Real impact from day one — your work directly shapes how the brand is discovered and experienced
• A fast-paced, founder-led Kenyan fashion brand with an established, loyal following
• Room to grow your digital marketing skillset across content, performance, and SEO
• A collaborative environment where initiative is welcomed and recognised
• Room to grow — as the brand scales, so does your role