TRADE MARKETING &BRAND; EXECUTION MANAGER

JOB TITLE: TRADE MARKETING &BRAND EXECUTION MANAGER

NATURE OF JOB: FULL TIME

INDUSTRY: FMCG

SALARY: ATTRACTIVE

JOB LOCATION: MOMBASA

DUTIES AND RESPONSIBILITIES

Trade Marketing & Brand Strategy

• Develop and execute the annual trade marketing and brand growth strategy.
• Design and implement initiatives that drive brand visibility, consumer engagement, market penetration, and sales performance.
• Develop and manage promotional calendars, seasonal campaigns, and customer marketing programs.

Retail Execution & Market Development

• Drive sales growth through enhanced merchandising, retail visibility, promotions, activations, and in-store execution.
• Identify opportunities to increase distribution, shelf share, cooler placements, product availability, and outlet penetration.
• Strengthen execution across modern trade, general trade, wholesale, hospitality, institutional, and distributor channels.
• Collaborate closely with sales teams to improve sell-through, outlet productivity, and market coverage.

Brand Activations & Consumer Engagement

• Lead the planning and execution of sampling programs, roadshows, events, experiential marketing campaigns, and consumer activations.
• Ensure consistent and impactful brand execution across all customer touchpoints.
• Develop initiatives that enhance consumer awareness, trial, and brand loyalty.

Agency & Stakeholder Management

• Manage relationships with external agencies, designers, photographers, content creators, activation partners, and digital marketing providers.
• Ensure all marketing materials and brand assets meet established brand standards and commercial objectives.
• Coordinate cross-functional execution with sales, operations, and distribution teams.

Market Intelligence & Performance Management

• Monitor market trends, competitor activity, consumer insights, and channel performance.
• Track, analyze, and report on key commercial and marketing KPIs.
• Provide actionable recommendations to improve market share, revenue growth, and return on marketing investment.
• Manage trade marketing budgets and ensure efficient allocation of resources.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Marketing, Business Administration, Commerce, or a related field.
• Minimum 5–10 years of progressive FMCG experience.
• Proven experience in trade marketing, brand execution, and route-to-market development.
• Strong experience managing activations, promotional campaigns, merchandising, and retail execution.
• Experience working across modern trade, general trade, wholesale, hospitality, and distributor channels.
• Strong commercial acumen with the ability to translate marketing initiatives into sales growth.
• Experience managing agencies, marketing budgets, and external partners.
• Demonstrated success in delivering measurable growth in brand performance, market penetration, and revenue.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.