Business Development Manager – DT Sacco
Job summary
Skills Global Limited is recruiting on behalf of Ukristo na Ufanisi DT Sacco Ltd for the position of Business Development Manager. Reporting to the Chief Executive Officer, the Business Development Manager will drive membership growth, product uptake and revenue generation for the Sacco. The role leads the marketing and customer service function and is central to the Sacco’s strategic growth agenda.
Min. qualification
Bachelors
Experience level
Mid level
Experience length
4 years
Language
English
Working hours
Contract - 8 to 5
Applicant location
Kenya
Job description & requirements
Key Responsibilities
- Develop and implement annual marketing plans, strategies and budgets aligned to the Sacco’s growth objectives.
- Drive new member recruitment and product uptake through targeted marketing campaigns and community engagement.
- Develop and manage marketing communications across digital platforms, social media, newsletters and the Sacco’s website.
- Build and manage partnerships and business development opportunities in liaison with the CEO.
- Lead, supervise and develop the marketing and customer service team.
- Conduct market research to inform strategy and ensure the Sacco remains responsive to member needs and industry trends.
Minimum Requirements
- A university degree in Marketing, Business Administration, Economics, Business Management or a related field is required, while a diploma in Marketing, Co-operative Management or Mass Communication is an added advantage
- At least four years’ experience in marketing and business development, preferably within the Sacco or financial services sector.
- Membership of the Marketing Society of Kenya (MSK) or a relevant professional body is an advantage.
Competencies, Skills and Specific Experience
- Strong business development and sales orientation, with ability to identify, pursue and convert growth opportunities into measurable membership, deposits and revenue outcomes.
- Practical experience in member recruitment, product promotion, market activation and customer acquisition within a SACCO, microfinance institution, bank or financial services environment.
- Good understanding of SACCO products, member segments, deposit mobilisation, credit products and the cooperative business model.
- Strong marketing planning and execution skills, including preparation of marketing plans, campaign budgets, activity calendars and performance reports
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