CREATIVE PRODUCER / DIRECTOR

**Key

Responsibilities**

• Develop and own

the overall content strategy, including content pillars, tone, visual identity,

and long-term brand direction.

• Identify

stories and content opportunities within day-to-day activities, conversations,

meetings, and current affairs.

• Translate

everyday business activity and moments into authentic, strategically aligned

content.

• Personally

shoot all photography and videography for planned and spontaneous content,

without routinely relying on external crew.

• Plan and set up

shoots independently, including locations, equipment, lighting, and audio.

• Edit all

captured footage and images to a high standard, ensuring every final product

reflects the intended tone and message.

• Manage content

planning, production, and publishing across TikTok, Instagram, X, and YouTube.

• Build and

maintain a rolling content calendar aligned with key events, engagements, and

priorities.

• Optimize

content for each platform, including hooks, titles, keywords, thumbnails, and

formats suited to native audience behaviour.

• Monitor

performance and analytics, using data to continuously refine creative approach

and platform strategy.

• Act as a

hands-on creative partner, comfortable pushing back, proposing stronger angles,

and protecting consistency and craft across all output.

• Maintain the

highest standards of discretion, judgment, and professionalism when handling

sensitive or confidential material.

• Bring in

specialist freelance support only on the rare occasion a production genuinely

requires it.

• Maintain an

organized, well-labelled archive of raw footage, photography, and finished

assets for future use.

• Stay ahead of

platform updates, cultural trends, and digital storytelling formats, adapting

strategy proactively rather than reactively.

• Prepare short

recaps or reports tracking growth, audience sentiment, and content performance

over time.

• Ensure brand

consistency across all touchpoints, including captions, visual style, and tone

of voice.

• Anticipate and

flag any reputational or sensitivity risks in content before it is published.

Qualifications

• Bachelor's

degree in Communications, Journalism, Film, Media Studies, Marketing, or a

related field.

• Minimum of 5

years' experience in content creation, video production, or creative direction,

ideally supporting a personal or corporate brand.

• Demonstrable

portfolio or showreel showing clear examples of audience growth driven by

storytelling rather than volume or trend-chasing.

• Strong hands-on

proficiency in video editing software such as Adobe Premiere Pro, Final Cut

Pro, DaVinci Resolve, or CapCut.

• Proven hands-on

experience personally shooting and directing content, including camera

operation, lighting, and audio setup.

• Comfortable

working in an environment that requires a high level of confidentiality,

discretion, and professionalism.

• Background in

documentary filmmaking, journalism, creative agencies, or corporate

communications is an added advantage.