Social Media Ad Specialist Wanted (Facebook/Tiktok Ads)
Job summary
A Social Media Specialist is responsible for developing, executing, and managing an organization’s social media strategy. They create engaging content, build brand awareness, and drive inbound traffic and customer engagement across platforms like Instagram, Facebook, X, TikTok
Min. qualification
Diploma
Experience level
Mid level
Experience length
1 year
Language
English
Working hours
Full Time - 8 to 5
Applicant location
Nairobi, Kenya
Job description & requirements
Content Creation: Plan, write, and design engaging text, image, and video content (e.g., reels, GIFs) tailored to specific platforms. [1]
Campaign Management: Develop and deploy strategic social media campaigns that align with broader marketing goals. [1, 2]
Community Engagement: Act as the voice of the brand by responding to comments, tags, and direct messages, and moderating user-generated content. [1, 2, 3]
Analytics & Reporting: Track key performance indicators (KPIs) like engagement rates, reach, and web traffic, using the data to optimize future campaigns. [1, 2]
Trend Monitoring: Stay current with social media algorithms, emerging online trends, and competitor activities to maintain a fresh brand presence. [1, 2, 3]
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